FRANCK MULLER

public relations / event / launch

Launched for the first time in watchmaker history, International watch brand, Franck Muller pioneered out of the watch industry to the dining scene, here in Hong Kong.

Crunch Concepts was commissioned to help launch their two brand new dining establishments, Francesco by Franck Muller – an Italian-Japanese eatery, and Eighteen Sharp, a restaurant the stresses on Contemporary Chinese Fine Dining with a Western presentation.

The two dining concepts launched in July 2014, in just three months, we have already generated over 21 million readership, with an advertising equivalent value of $6.4 million Hong Kong dollars.

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